Events

17th November

Harnessing and developing creative ideas to drive product innovation

The Creative Lounge, Workstation, Paternoster Row, Sheffield, S1 2BX

Turning good ideas into successful products is the lifeblood of manufacturing companies, but this can be tricky to achieve. How can we increase the number and quality of our ideas? And when we do, how can we ensure that the right ideas are being taken forward? Once we’ve chosen an idea, how might we reduce the development risk and accelerate the time to market?

Using design case studies, the award-winning Design Futures team will give an overview of some of the methods and tools that they use to support product innovation.

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