Two unique programmes led by Sheffield Hallam University are supporting a regional company to launch new software and help them to transform their business.
Environmental Monitoring Solutions (EMS), a company that helps businesses meet and maintain environmental compliance, approached Sheffield Hallam to support them with the launch of their innovative environmental data acquisition system (eDAS).
eDAS is designed to centralise environmental performance data for effective management, decision support and control. The company had developed the software but wanted support from the University to drive the launch of the product to support business growth.
After consultation with the business to assess their needs, it was agreed an Enhanced Mentored Internship (EMI) would be the ideal solution.
An EMI is a three-way partnership between a business, the University and a graduate. The graduate, known as the ‘associate’, brings new skills and knowledge to the business to help them innovate, expand or improve their performance in a specific area, under the supervision of an academic expert.
The intern, Becca Mews, a recent graduate from Hallam in marketing, communications, and advertising joined the company in April to develop and implement a marketing strategy for the new product.
The project was supported by the Sheffield Innovation Programme (SIP) to provide additional academic expertise to ensure effective marketing and communication strategies suitable for this complex industry sector were implemented.
Sarah Durkin, Sheffield Innovation Programme Relationship Manager at Sheffield Hallam University, said: “This EMI as an excellent example of knowledge exchange working at its best. The programme provides the capacity and enthusiasm to learn and share knowledge through a recent graduate, balanced with experienced and focussed support from the academic team.”
Dr Kieran Williams, Business Development Director at EMS, said: “The EMI has provided a valuable way of enabling the development of eDAS. With the support of the experienced and practical academic team from Sheffield Hallam University, Becca has done a fantastic job. This means we are able to better support our clients and generate additional business opportunities.”